Lorus was first launched in Europe in 1982 to complement the already popular Seiko brands. Lorus was an instant success, offering not only affordable products, but products with high design and technology qualities. Taking advantage of the huge commitments to technology advancement made by the Seiko Watch Corporation, Lorus now offers a wide variety of watches in its product collection, alongside all the standard functions such as solar, digital, duo-display and alarm-chronographs.